Research and Planning Tasks

CHECKLIST: What Should be on Your Blog- Film

Research and Planning:

A production diary that provides evidence of your ‘learning journey’ and the ‘journey’ of your products from start to completion. This should be a continuous chronological explanation and reflection of the entire project.

Research:

• Class textual analysis tasks and notes from theory lessons (including Goodwin)
• Research and analysis of codes and conventions of pop video conventions and genre conventions and embedded example videos. [1 ordinary/extraordinary, 2 influential pop promos, 2 reference promos]
• Pre production audience research tasks, audience profiling and evaluation of audience research. Post production audience research, feedback and evaluation.
• Institutional research into record companies, their artist rosta and horizontal integration.
• Research into the role of the Internet in the distribution and marketing of music and artists.
• Research and analysis of forms and conventions of digipaks [3]
• Research into forms and conventions of music artists websites [3]
• Presentation of Andrew Goodwin’s theories on music videos.

Planning:

• Production schedule – overview of entire project with dates
• Draft designs/versions of digipak with evidence of audience feedback and reflection.
• Draft designs of Website pages [4] with evidence of audience feedback and reflection.
• Deconstruction of lyrics and explanation of promo ideas.
• Deconstruction of the music and tone and explanation of promo ideas.
• Synopsis of pop promo.
• Explanation of ideas behind the unification of all three products.
• Photos of and reflections on locations, costumes, props etc
• Planning of performers, casting photos and reflections.
• Planning of the artist’s representation [image, gender, age, ethnicity].
• Draft and full versions of storyboards.
• Storyboard animatic embedded from YouTube
• Shooting script and shooting schedule

Construction:

• Photos of pop promo shoot
• Embedded rough cuts of pop promo
• Draft versions of digipak and website pages
• Completed Pop Promo
• Completed Digipak
• Completed website

Marking Criteria for Planning Section: (20 marks)

• There is excellent research into similar products and potential target audience
• There is excellent organisation of actors, locations, costumes or props
• There is excellent work on shot lists, drafting, layout storyboarding or scripts
• Time management is excellent
• There is an excellent level of care in the presentation of the research and planning
• There is excellent skill in the use of ICT or digital technology in the presentation
• There are excellent communication skills

Evaluation:

To answer 4 evaluation questions

These responses should be presented using a range of mixed media forms in a clearly labelled evaluation section of your blog.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

• Remember you should not fully challenge a convention otherwise it would no longer be that convention

• You need to talk about aspects you challenged, why and what this added to your music video

• Did you actually challenge visuals, narrative, key concepts, or did you mainly conform?  You must show how your research influenced your planning.

2. How effective is the combination of your main product and ancillary texts?

• This is where you need to focus on recurring themes and patterns.  Visual codes etc. and how these bring all three of your products together.
• Remember ancillary just means other (i.e your poster and magazine review.
• I would suggest bringing in your understanding of media theories here; eg. explaining that you created a postmodern film because of a fragmented narrative, or discussing how certain theories of genre can be applied to your film.Talk about the differences between the fact that the music video is promoting a single, whereas the digipak and magazine advert are promoting an album, how did you address this?

3. What have you learnt from audience feedback?

·      You need to film and interview members of the public

·      We would suggest inserting a text shot with the question and then have 3-4 people giving their feedback and then you analysing their feedback, remember this question is testing what you have learnt from audience feedback and how you used this feedback – make sure you sound like a reflective learner who can take on advice.

4. How did you use media technologies in the construction and research , planning and evaluation stages?

• This does not just mean Final Cut ProX.  You must show how your skills have developed in the use of Cameras, editing etc.  Think about how you have used the internet to gain feedback –use of You Tube, Facebook, Survey Monkey etc.  A tripod is not a piece of technology.

Evaluation Mark Scheme Level 4 16 -20 marks:

• There is excellent understanding of the forms and conventions used in the productions

• There is excellent understanding of the role and use of new media in various stages of production

• There is excellent understanding of the main product and ancillary texts

• There is excellent understanding of the significance of audience feedback

• There is excellent choice of form in which to present the evaluation

• There is excellent ability to communicate

• There is excellent use of digital technology or ICT in the evaluation