GRAVENEY ADVANCED PRODUCTION HOMEPAGE: June 2017

Friday, 9 June 2017

DigiPak Design Preliminary Task 1

A2 Media Studies – Advanced Portfolio

Creating a brand representation for an artist – preliminary planning task.

Pick one name from the list below of potential band/artist names.

· Decide on what genre of music you think the name implies

· Create a Pinterest mood board that represents the artist/bands genre, style, influences, target audience and brand identity.

· Take a photograph that captures the essence of your artist’s brand identity and use this in Photoshop to create a front cover for the digipak of their debut album; complete with album title.

Loveless
Good Samaritan[s]
Daisycutter
Dirty Ballerina
M1LK
Imagination Station
Cryptych
Leon Smith
Joleen
Stone

Thursday, 8 June 2017

Preliminary Task

A2 Media Studies – G324 Advanced Portfolio – Preliminary Planning – Pop Promo

As part of your Research and Planning portfolio you will need to complete one further ancillary production task. This will be submitted to the external moderator as evidence of your research and planning for the Advanced Portfolio. You will be working in your production groups. Attendance and completion of the task is essential and compulsory. Failure to attend lessons, or to complete the tasks set will result in you having 15 marks deducted from your final mark. Any absences must be fully explained.

Pop Promo Preliminary Task

In your production groups you will be given a choice of existing pop promos to choose from. Your task is to recreate a key sequence from one of the promos, that includes a verse and a chorus and lasts approximately 45 - 60 seconds. Before you will be allowed to shoot your footage you must submit the following;

· Storyboard or animatic of sequence [including details of framing, focus and camera movement]

· Shooting schedule

· List of required resources [including performers]
· List of costumes and props
· List of locations

It is vital that you are well planned and well prepared for the day of the shoot, with all your resources ready. You must not disrupt lessons or behave inappropriately at any point. Any behaviour that reflects badly on the department will result in those involved being excluded from using departmental equipment for the shoot of the main task.

You should pay attention to the deadlines and schedule below so that your work is completed in time for peer evaluation on the 18th of June.

Preliminary Task 12C	Preliminary Task 12B
Monday 19^th June p1&2 – Set brief and Plan	Friday 16^th June p4 – set brief and plan
Tuesday 20^th June p3 - Pop video theory	Monday 19^th June p5 – planning
Weds 21^st June p4 – Andrew Goodwin	Weds 21^st June p1&2 – Shoot prelim task
Thurs 22^nd June p5 – Check storyboards/Pop video analysis	Thurs 22^nd June p3 – Edit 1
Monday 26^th June p1&2 – Shoot prelim task	Friday 23^rd June – Edit 2
Tuesday 27^th June p3 - Edit 1	Monday 26^th June p5 – Screening and Evaluation
Weds 28^th June p4 – Edit 2	Weds 28^th p 1&2 – pop video theory
Thurs 29^th INSED Day. Monday 03rd July - Evaluation and Screening.	Thurs 29^th June INSED Day Friday 30th June - Andrew Goodwin's Theories

Producing a pop promo is an extremely difficult task and requires a high degree of planning, initiative and creativity. Make full use of the time given to you and be sure to complete the task to the deadline. Good luck.

Research and Planning Tasks

CHECKLIST: What Should be on Your Blog- Film

Research and Planning:

A production diary that provides evidence of your ‘learning journey’ and the ‘journey’ of your products from start to completion. This should be a continuous chronological explanation and reflection of the entire project.

Research:

Class textual analysis tasks and notes from theory lessons (including Goodwin)
Research and analysis of codes and conventions of pop video conventions and genre conventions and embedded example videos. [1 ordinary/extraordinary, 2 influential pop promos, 2 reference promos]
Pre production audience research tasks, audience profiling and evaluation of audience research. Post production audience research, feedback and evaluation.
Institutional research into record companies, their artist rosta and horizontal integration.
Research into the role of the Internet in the distribution and marketing of music and artists.
Research and analysis of forms and conventions of digipaks [3]
Research into forms and conventions of music artists websites [3]
Presentation of Andrew Goodwin’s theories on music videos.

Planning:

Production schedule – overview of entire project with dates
Draft designs/versions of digipak with evidence of audience feedback and reflection.
Draft designs of Website pages [4] with evidence of audience feedback and reflection.
Deconstruction of lyrics and explanation of promo ideas.
Deconstruction of the music and tone and explanation of promo ideas.
Synopsis of pop promo.
Explanation of ideas behind the unification of all three products.
Photos of and reflections on locations, costumes, props etc
Planning of performers, casting photos and reflections.
Planning of the artist’s representation [image, gender, age, ethnicity].
Draft and full versions of storyboards.
Storyboard animatic embedded from YouTube
Shooting script and shooting schedule

Construction:

Photos of pop promo shoot
Embedded rough cuts of pop promo
Draft versions of digipak and website pages
Completed Pop Promo
Completed Digipak
Completed website

Marking Criteria for Planning Section: (20 marks)

There is excellent research into similar products and potential target audience
There is excellent organisation of actors, locations, costumes or props
There is excellent work on shot lists, drafting, layout storyboarding or scripts
Time management is excellent
There is an excellent level of care in the presentation of the research and planning
There is excellent skill in the use of ICT or digital technology in the presentation
There are excellent communication skills

Evaluation:

To answer 4 evaluation questions

These responses should be presented using a range of mixed media forms in a clearly labelled evaluation section of your blog.

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Remember you should not fully challenge a convention otherwise it would no longer be that convention

You need to talk about aspects you challenged, why and what this added to your music video

Did you actually challenge visuals, narrative, key concepts, or did you mainly conform? You must show how your research influenced your planning.

How effective is the combination of your main product and ancillary texts?

This is where you need to focus on recurring themes and patterns. Visual codes etc. and how these bring all three of your products together.
Remember ancillary just means other (i.e your poster and magazine review.
I would suggest bringing in your understanding of media theories here; eg. explaining that you created a postmodern film because of a fragmented narrative, or discussing how certain theories of genre can be applied to your film.Talk about the differences between the fact that the music video is promoting a single, whereas the digipak and magazine advert are promoting an album, how did you address this?

What have you learnt from audience feedback?

· You need to film and interview members of the public

· We would suggest inserting a text shot with the question and then have 3-4 people giving their feedback and then you analysing their feedback, remember this question is testing what you have learnt from audience feedback and how you used this feedback – make sure you sound like a reflective learner who can take on advice.

How did you use media technologies in the construction and research , planning and evaluation stages?

This does not just mean Final Cut ProX. You must show how your skills have developed in the use of Cameras, editing etc. Think about how you have used the internet to gain feedback –use of You Tube, Facebook, Survey Monkey etc. A tripod is not a piece of technology.

Evaluation Mark Scheme Level 4 16 -20 marks: