Advanced Portfolio Deadlines

Preliminary Task Deadline: 12B Monday 26th June 2017
                                             12C Thursday 29th June 2017
                                           



Pop Promo Principle Photography Deadline: Monday 30th October 2017

Pop Promo Version 1 Rough Cut Deadline: Friday 10th November 2017

Main Task - Pop Promo Deadline:  Friday 17th November 2017
Ancillary 1 - Digipak Deadline:      Friday 17th November 2017
Ancillary 2 - Website/Advert:         Friday 17th November 2017

Evaluation Deadline:                      Friday 08th December 2017

A2 Media Studies – G324 Advanced Portolio

A2 MEDIA STUDIES – G324 ADVANCED PORTFOLIO

The Advanced Portfolio is the internally assessed coursework unit that is worth 50% of your A2 grade.  For this module you will produce a media production portfolio, comprising:

Ø  a main and two ancillary products

Ø  a presentation of your research and planning 

Ø  an evaluation of the project.

The media portfolio will be produced through a combination of two or more of the following media

Ø  Video

Ø  Print

Ø  Web-based

Ø  Audio

Your brief.

A promotion package for a new, debut artist that includes the debut CD album cover and a music promo video for the debut single, together with two of the following three options:

·      website homepage for the band

·      a digipak for the album’s release (minimum 5 panels)

·      a magazine advertisement for the album’s release.

The presentation of your research, planning, construction and evaluation will be through connected blog pages and must include a range of media forms and presentational devices such as:

Ø  A presentation using slideshow software such as PowerPoint, Prezi, Tumblr, emaze, Voicethread etc.

Ø  A vlog

Ø  A podcast

Ø  A video presentation with audio commentary

Ø  Website presentation, such as Wix.com

The presentation of your research and planning must be presented through a range of multi-media posts and be clearly evidenced on your blog. A full list of what is required for the research and planning tasks is posted on out G324 Planning Blog.

You are required to keep regular blog updates that record your decisions and revisions, with explanations as to how and why your project is taking shape.  This should include; photographs of locations, actors, costumes, props, make up, on set photographs etc. in support of your comments.

The Evaluation

This is not a written essay and the potential to achieve top marks should be exploited through the use of images, audio, video and links to online resources.  You should aim to use a range of digital media formats in the presentation of your responses to the following four questions:

Ø  In what ways does your media product use, develop or challenge forms and conventions of real media products?

Ø  How effective is the combination of your main product and ancillary texts?

Ø  What have you learned from your audience feedback?

Ø  How did you use media technologies in the construction and research, planning and evaluation stages?

Whatever form your evaluation responses take, these again must be uploaded onto your blog and clearly displayed for marking.  It is essential that your blog is easily navigable and that you have clearly identified the different stages of Research and Planning, Construction and Evaluation through linked blog pages.  Work should be posted in date order, with most recent first.

Attendance for all lessons remains compulsory and any unauthorized absences will need to be supported with written documentation.  We expect you all to work to the highest possible standard and to ultimately produce an advanced production that clearly demonstrates your knowledge and understanding of the major theories covered during the course.  Your aim will be to produce a folder of work that is simply the best media work you have ever done and to submit this work for assessment and for exhibition at the end of the course.

We hope you enjoy this final production module.  Good luck.

Preliminary Task Evaluation

Once you have edited your preliminary task, you will need to evaluate the overall effectiveness of the finished product and reflect upon your technical skills and what you have learnt from completing it.

Comment on the effectiveness of following:

·      How you constructed some key shots and included camera shot, angle and movement (pay close attention to focus and shot distances and use about 3 examples)

·      Mise-en-scene (How important is this? How have you attempted to create it? Use of costume/props?)

·      How it is edited  (Think about match on action, pace, rhythm)

·      Performance (Is the acting/performance controlled and convincing?)

·      How well planned where you? Are there any ways in which you could have been better planned?

·      What have learned from completing this task?

·      Overall, how effective has your contribution to this task been?

DigiPak Design Preliminary Task 1

A2 Media Studies – Advanced Portfolio

Creating a brand representation for an artist – preliminary planning task.

Pick one name from the list below of potential band/artist names.

·      Decide on what genre of music you think the name implies

·      Create a Pinterest mood board that represents the artist/bands genre, style, influences, target audience and brand identity.

·      Take a photograph that captures the essence of your artist’s brand identity and use this in Photoshop to create a front cover for the digipak of their debut album; complete with album title.

• Loveless
• Good Samaritan[s]
• Daisycutter
• Dirty Ballerina
• M1LK
• Imagination Station
• Cryptych
• Leon Smith 
• Joleen 
• Stone

Preliminary Task

A2 Media Studies – G324 Advanced Portfolio – Preliminary Planning – Pop Promo

As part of your Research and Planning portfolio you will need to complete one further ancillary production task.  This will be submitted to the external moderator as evidence of your research and planning for the Advanced Portfolio.  You will be working in your production groups.  Attendance and completion of the task is essential and compulsory.  Failure to attend lessons, or to complete the tasks set will result in you having 15 marks deducted from your final mark.  Any absences must be fully explained.

Pop Promo Preliminary Task

In your production groups you will be given a choice of existing pop promos to choose from.  Your task is to recreate a key sequence from one of the promos, that includes a verse and a chorus and lasts approximately 45 - 60 seconds. Before you will be allowed to shoot your footage you must submit the following;

·      Storyboard or animatic of sequence [including details of framing, focus and camera movement]

·      Shooting schedule

• ·      List of required resources [including performers]
• ·      List of costumes and props
• ·      List of locations

It is vital that you are well planned and well prepared for the day of the shoot, with all your resources ready.  You must not disrupt lessons or behave inappropriately at any point.  Any behaviour that reflects badly on the department will result in those involved being excluded from using departmental equipment for the shoot of the main task.

You should pay attention to the deadlines and schedule below so that your work is completed in time for peer evaluation on the 18th of June.

Preliminary Task 12C	Preliminary Task 12B
Monday 19th June p1&2 – Set brief and Plan	Friday 16th June p4 – set brief and plan
Tuesday 20th June p3 - Pop video theory	Monday 19th June p5 – planning
Weds 21st June p4 – Andrew Goodwin	Weds 21st June p1&2 – Shoot prelim task
Thurs 22nd June p5 – Check storyboards/Pop video analysis	Thurs 22nd June p3 – Edit 1
Monday 26th June p1&2 – Shoot prelim task	Friday 23rd June – Edit 2
Tuesday 27th June p3 - Edit 1	Monday 26th June p5 – Screening and Evaluation
Weds 28th June p4 – Edit 2	Weds 28th p 1&2 – pop video theory
Thurs 29th INSED Day. Monday 03rd July - Evaluation and Screening.	Thurs 29th June INSED Day Friday 30th June - Andrew Goodwin's Theories

Producing a pop promo is an extremely difficult task and requires a high degree of planning, initiative and creativity.  Make full use of the time given to you and be sure to complete the task to the deadline.  Good luck.